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Types Of Brand Names. As the name suggests this is the kind of brand which offers high quality at a higher price. Arbitrary brand names, like apple, consist of real words applied to irrelevant contexts.
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Brand names can be of four types. Made up names, complete works of fiction, but if it sounds right then why not. We’ve written before about the importance of brand naming, and below we will summarise the various categories and types of brand names, together with name sources.
This Kind Of Brand Name Basically Distinguishes An Entire Group Of Products, Such As “Bread”, “Dog Food”, “Cold Beer”, “Hotels.com”, “Business.com”.
Descriptive names describe the product or service, literally. This type of brand names, such as american airlines or the container store, is straightforward and describes clearly what the company does and what its product is. An acronym makes the brand name intriguing and unique:
The Objective Should Always Be To Leave No Stone Unturned.
Suggestive names are stickier because customers will. In case it isn’t obvious from the name, offline branding is branding that happens offline. A very big benefit of this.
It’s Like Giving An Artist More Colors To Paint With.
It’s a bit of a misnomer to call them completely arbitrary, though — there’s a. The third form is the unbranded, unlabelled product that has a functional description for a name but no brand value at all. Personal brands are often based on a real legal name or an invented persona.
There Are 8 Types Of Brand Names That Almost Every Brand Name In The World Falls Into:
A descriptive name can become an acronym for brevity’s sake (take ibm, for example), or a personal name can become a play on words (e.g., walmart). This last form is the ultimate in commoditization. One of the most common types of brand names in modern branding is the brandable.
The Third Type Of Brand Name Is Misspelled.
A few examples of evocative names are apple, nike, and amazon. Luxury brands form a niche market for selected customers. Personal branding refers to creating a public persona that represents an individual and their work.
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